Is one good way to get eyeballs is to pay for them.
And that’s where online advertising comes in.
So in this article, I am going to teach you the fundamentals of the system so that you can use this as a part of your growth hacking tool belt.
There are basically three components to the online advertising lifecycle.
An impression of an ad is made hopefully somebody clicks it and then hopefully they take some action
and usually, just action is tracked by whichever organization has sold you the ad.
And the basic two fundamental kinds of ads that you need to know about.
- A search Ad where you sponsor a search result based on somebody’s query into an engine or a display
- the ad where some kind of image video or rich media has been popped to the user and you should know that empirical data shows that search ads are about 40 percent higher R-N.Y then display ads.
Moving on here are some key metrics for you to know OK.
CPM means cost per 1000 impressions of the ad and you can think about CPM like this.
The more valuable and precise your audience is the higher your CPM is going to be.
The second metric you need to know about is the
CTR: – click-through rate and so on average the click through the rate is somewhere between like point 0 5 percent and at the very high end it would be like 1 percent
So you’re not going to get that many clicks through is based on the number of impressions that you buy
Now one metric you’re going to see in your AD server is
CTC: – click through conversions that means how many people saw the ad. Got the impression and then made it click.
But there’s something else you need to know about it’s called
VTC: – View through conversions. Now some ad platforms most of them calculate this in because what this is that somebody saw your ad in their first instinct was to search for your company or organization.
And actually, this happens a lot in the ad you know platform to track this because they want to show you that somebody saw the ad they didn’t click the ad but then they went in search your company.
You can think of online advertising as the short cycle between impressions clicks and
then some kind of action search ads are sponsored search results whereas display ads pop users some
kind of image or video that they can click in a small fraction of people who see the ads are going
to click and the more precise and valuable the audience that you’re targeting is the more expensive
that CPM is probably going to be.
If you have any queries regarding the topic feel free to contact me through the comments section or you can fill out the form in the contact us area.
Source: – Eazl.com