Marketers spend a lot of time driving traffic to their website and blog pages with the hope that their target audience will join the opt-in process. But, if these destinations don’t entice prospective customers into your sales funnel and educate and convert them into customers, you are wasting your time.
That’s why landing pages are so important and designing a great landing page takes more than slapping on graphics, text and a call-to-action (CTA) button.
You can almost think of your landing page like a runway. When this plane or these passengers land. How are you going to greet them?
What is the flow that they’re going to go through to get them to take some action?
The use cases for a landing page or like maybe a pre-sale for a new product.
Maybe you want to segment between customers and greet different potential personas differently or maybe you want to run an ad campaign and greet those incoming users in a special way.
So, you have to have a great structure for your landing page.
The first thing that you should focus on your landing page is the “Headline”
The headline needs to describe the offer that you’re making really clearly and make it simple so that people know whether or not they’re in the right place.
Then the second thing that you should focus on is the “Action zone”
It could be a button or a short form and that should be the main focus of your landing page where you’re getting people to act.
You want this action zone to be high on the page or sort of before the fold in terms of the front in web design.
Then you oftentimes want to draw extra attention to that action point.
For example, research shows that a female looking to the action point really helps people focus in on where you want them to look on your landing page.
Now, below this action zone, you want to highlight the user benefits to them taking this action and remember to make it short sweet and you might even try to make a sort of visual illustrations of the benefit.
For those that maybe aren’t those detail-oriented people but those who are more intuitive and get a sense of the benefits rather than reading the bullet points that you’ve outlined.
Then the final step after people take that action it’s a good idea for your landing page to take them to a “Thank you” landing page.
And, on this thank you page you want them to know what they would need to do in order to move down your funnel further and oftentimes on this page you want to make a share link so that they can sort of help you spread the word and bring other people that they know into your landing page.
And I would like to share my personal key hack with you that’s about having this thank you page and that’s that in your google analytics platform or other web intellect’s platform the number of times that page is viewed is basically the number of conversions that you have which makes it easy to calculate stats.
SO, you should use landing pages to optimize conversions at the top of your funnel
Make simple offers and drew attention to the “action zone” of your landing page.
Use a “thank you” page as a way to allow people to continue down the funnel and share with friends.
And keep in mind Effective landing pages = success for your business
So there you have it! Now tell us. What landing page best practices have you found to be most effective? Share with us in the comments below.
Sources: – Eazl and Google