Social media has now become a part of people lives and people engage with it every day and you can take advantage of this networks.
Eat, sleep, Tweet, repeat. Social media is now a given in our daily lives. As a business, it can be a big opportunity for you.
If you want to be benefited by social media you need to understand the need to be present on social media, then joining the right sites after that growing your presence and engaging with your networks.
YouTube, Facebook, Twitter, Instagram are some of the most popular social media networks out there. Even snapchat is crushing it and doing very well. There are billions of user’s active every day but as a beginner, all of this is complicated and overwhelming right?
So, how should you start?
You searched on google Wikipedia shows on the top but as usual, the wiki is a disappointment. It simply says “Social media marketing is the process of gaining website traffic or attention through social media sites”
Wow, it’s amazing and who would’ve thought about it right?
Well in my words “Social media marketing is the process of creating content that you have made to drive users to your website through a social media platform”.
The traffic you get is the result of social media. Every social media platform works differently and dominates different types of content somewhere blog content somewhere video and somewhere pictures dominate. It’s based on peoples need and what they like.
The first step that you should be doing is to determine your goals and pick the right network for you. There are a lot of them and it’s up to you on which network you want to be on. You could be on all of them but then you cannot build all the profiles properly and they will not make a huge impact.
Did you know that Facebook alone has more than 1.5 billion users across the globe? This means that your existing and future customers are likely participating in these huge networks, so if you’re a business, you should probably consider having a presence on these large networks so you can find them there.
But beyond the big ones, you’ll also find a niche or industry-specific players that cater to specific topics or specific audiences who really know their stuff and are looking for more detailed or insider content. Think about sites like TripAdvisor for social travel reviews, or Zomato in the restaurant space. There are lots of different sites out there dedicated to lots of different industries, and you should search around to find the most important ones for your business.
And although membership on these sites might be smaller, those members can be exactly the kinds of people you’re looking to attract.
Another thing to think about when you’re deciding where you should participate in the purpose of each social network. For example, some social networks are mostly used for personal relationships. Some are more focused on sharing content, and some are used more for professional networking.
Now that you are creating content, the next thing you need to do is build a connection. And you need to build a connection with people, it’s a social network. Just because you’re on a computer doesn’t mean you are not connecting with humans. So make sure you’re interacting with all the people that you know, following them. If you engage you build the audience.
Let’s dig into that a bit more. Personal networks are one way that people keep in touch with friends and family online, but that doesn’t mean that you can’t participate as a business: people discuss products and services all the time. You just need to be aware of the context. That means your updates should be light, interesting and useful — not salesy.
Now you can find the right social media platform for you.
The next step is to determine your goals. Everyone has different goals maybe you’re looking for a faster way to respond to customer inquiries. Maybe social media’s a way for you to reach your existing customers and encourage them to buy from you more often. Or maybe you’re looking to grow your business by finding new people who could become new customers.
Keeping your goal in mind will help you in making your next social media move.
For beginners, you need to find something interesting to say and you need to find people to say it to.
Once you’ve got something to say, it’s time to figure out how you’ll find people to say it to.
Because you’re looking to grow your network, you’ll probably want to start with some of the big networks. So maybe you’ve decided to join Facebook and Twitter. Once you’ve established yourself there, you can reach out to a group of your loyal customers or even your friends and family and ask them to connect with you. As you share with them and they share with their own networks, you’ll start to grow your own connections, and you’ll be achieving your business objective!
Remember, social media isn’t a one-way street. You also have to participate and give back to your new network of friends and followers.
Engage with the network by re-sharing some of their content, or maybe you can spark some discussion by commenting on other people’s content.
The next thing is don’t go for follower count. All you need to have is valuable connections, personal ones. If your first 100 fans or followers aren’t that engaged with you, all these social networks have it in their algorithms where they’re looking at a percentage. So, make connections that are worth focus on quality connections, not quantity.
Once you have done all this make schedule for posting content and post valuable content.
Also, you can never stop listening and learning. For success in social media marketing, you need to be flexible and accept that change is good.
Finally, many social networks offer advertising opportunities or special features for a price. For example, you may be able to pay for the right to see who else in the network has been looking at you, or you may be able to pay to put the content you’re sharing in front of specific groups of people on those networks. Have a look at the paid programs offered by your social networks, and see if they’re valuable to you.
Creating your business’s presence on the networks you’ll be using, always keeping your goals in mind, is an essential step on the path to social success!
If you’re still confused on how to get started with social media marketing, leave a comment below I’ll answer or contact me, I’ll help you out. If there’s anything I can do to help you just let me know. I truly am here to help you succeed.
Thank you for reading!